The world is a visual place. This has only become more true with new social media platforms and a shift to more engagement online.
Your business must have high-quality branded images to compete, be seen, and succeed.
If you’ve never designed before or are busy with other parts of your business, creating as many images as you need can feel overwhelming or like a low priority.
If this sounds like you, we recommend using Canva.
Canva is an online drag-and-drop image builder. Use Canva to design social media graphics, presentations, flyers, infographics, and much more.
Here are 5 reasons you should use Canva for your small business:
1. It’s Completely Free
Canva basic is completely free to use for up to 10 users, which is perfect for a small business. Design software can be pretty expensive, and can seem like an unnecessary expense for some businesses. It may simply be more economical to use something like Canva, especially if you do not employ any kind of designer or marketer.
2. It’s Easy to Use
Unlike programmes like Photoshop which can be complex, frustrating, and overwhelming for non-designers, Canva has a simple and intuitive interface which you can pick it up in a matter of minutes. It’s easy for anyone to create professional looking designs, which allows marketing teams to take control and means that you can keep your design team for bigger projects than everyday social media posts.
3. It’s an Online Tool
As an internet tool, Canva is perfect for use on the go, especially if you find yourself away from your usual computer or laptop – whereas programmes like Photoshop or Illustrator must be downloaded, installed, and verified, Canva doesn’t require this, and can be used anywhere with an internet connection. It also allows online collaboration, rather than back and forth file swapping.
4. Social Media Templates
Canva has a whole host of templates for you to pick from (including Twitter headers, cover photos, infographics, and more) which means you don’t need to worry about checking dimensions, resizing, cropping, or the possible pixelation of images – the templates are exactly the right size for what you need! There are also design frames to pick from, meaning you can just drag and drop pictures and edit copy rather than having to start completely from scratch.
5. Great Assets
Canva boasts a wide range of free and paid stock, from photographs and fonts, to frames, icons and infographic illustrations. There’s even a range of photo-filters to use, so you can get the tone and colour scheme of your design exactly right.