Picking the best social media platforms for your business will benefit you as a business owner, as well as benefiting your customers, we suggest the following:
There are a lot of social media platforms out there. A lot. With so many options, it’s easy to get overwhelmed or feel like there’s a better platform out there. So let’s break down our recommended social media platforms for small business marketing.
What you should share on Facebook: upcoming events, products, updates about sales or promotions, new services and products.
How to boost your business engagement on Facebook: highlight your brand’s personality, as your posts will be mixed in with posts from your audience’s friends, family, and other interests.
What you should share on Instagram: content that highlights your company culture, business accomplishments, client features.
How to boost your business engagement on Instagram: consistently share high quality photos and videos and be authentic to your brand.
What you should share on LinkedIn: recommendations, tips, your experience and core objectives, industry news.
How to boost your business engagement on LinkedIn: position yourself as a valuable resource that provides insights your followers can learn from, go beyond “work” and use videos and photos that are fun to stand out from the norm.
What you should share on Twitter: updates about your business, recent news, etc.
How to boost your business engagement on Twitter: be playful in the way you provide value.
ROAM LOCAL APP
A social media platform specifically designed for brick-and-mortar businesses that have a physical presence. Roam drives footfall to towns and cities, and the businesses have the ability to create their profile and that effectively acts as their own app, allowing the business to add any products, services, menus, news, offers events and much more.