Business owners sometimes say that getting customers is one of the hardest parts of running their business.
Landing customers can be difficult, and keeping them around can be even harder. We know that offering good customer service is important, but that’s not enough anymore.
Customer loyalty is defined as, “the act of choosing one company’s products and services consistently over their competitors. When a customer is loyal to one company, they aren’t easily swayed by price or availability. They would rather pay more and ensure the same quality service and product they know and love”.
What does customer loyalty do for you?
There are 5 main reasons increasing customer loyalty is the cure-all for any business or startup.
With ROAM built with customer loyalty in mind, we allow our users to share recommendations, plans and discuss things all in-app with its chat function. It’s an incredibly powerful marketing tool to increase customer loyalty and engagement.