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Using Push notifications via your Roam Local profile presents a great way to communicate with your audience.
Mobile internet access has soared in recent years and it’s quickly become entrenched in our culture. 50% of smartphone users grab their smartphone as soon as they wake up, and 80% of all internet users own smartphones.
With this rise in mobile internet users and a continual decline in email open rates, you’ve simply got to adopt different communication channels to get your messages heard.
That’s where push notifications come in…
According to a study by Localytics, 52% of smartphone users have push enabled on their devices, and these notifications can be used to benefit businesses in the following ways:
- Welcome new opted-in profile followers
- Service or product of the week announcement: “Check out our happy hour cocktail menu that’s available 3pm – 5pm!”
- Say thank you (and provide another offer): Thank you for…[purchasing, sharing, rating] — here’s…[20% off your next order, a coupon, etc.]
- Alert your profile followers of any special offers, news, events, deals or discounts available
- Provide Instant venue updates, during quiet or peak times
- Create a sense of urgency to drive traffic to your app profile with a flash sale, or limited time offer. Let your app users know this is happening with a push notification.
- Use push notifications to notify your profile followers and drive engagement to your website
- Let your customers know when you have new lines or products going live. The exclusivity of checking out something new is bound to drive profile views
- Sometimes, your customers may just need a little nudge. If you’ve not had a visit from a profile follower for a while, you can look at sending a push notification with a reminder and offer or event code to entice them back.
- The weather, especially here in the UK, is extremely unpredictable. The crazy weather we have is always a hot topic so take full advantage of big weather events to boost sales of seasonal products and drive that engagement via your push notifications.
