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Small businesses considering going on a Photoshop course could certainly benefit from doing so, as such training can really make a difference to the day-to-day running of a small to medium-sized businesses (SME). Here are five of the biggest benefits of boosting your digital media skills today.
1. Marketing
SMEs are sure to know that marketing costs can spiral out of control quite easily – but it’s money that doesn’t have to be spent if you can keep your marketing in-house. And this is something you can easily do if you know how to use Photoshop to create brochures, stickers, signs and other material.
2. Product photography
If you know how to use Photoshop to edit your product photography shots you’re sure to see an increase in sales. There can be no denying how important good photography is for encouraging people to buy your goods over someone else’s – and Photoshop skills can really help you make your products look the best on the market.
3. Social media
Do you want more likes and follows on your social media networks? Use Photoshop to make new design features and other images really stand out to help attract people to your networks – and bring their friends with you. Never underestimate the importance of good design.
4. Web design
If you know how to use Photoshop, you could easily update your website by mocking up designs for your homepage and other pages on your site. Or you could even use it to build the website itself. If you’ve got a WordPress blog, you can also use the program to customise your chosen theme.
5. Business cards
Really make your company stand out by designing your own business cards using Photoshop. You can tailor them to suit your business exactly and retain a greater level of control over the process.
