5 simple reasons why apps are better than websites

Did you know, mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites, and that the number of mobile users today is greater than the number of desktop users!

So, the App era is here.

While businesses with large wallets can afford to employ both mobile websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features, and the audience they serve.

That being said, studies show that users prefer mobile apps more than mobile websites. 

This makes for a strong reason to create mobile apps for reaching out to potential (and existing) customers.

Furthermore, there are various other reasons, too, that make mobile apps better than mobile websites.

This includes:

1. Mobile Apps Offer Better Personalisation
2. Ease of Sending Notifications – push notifications are proven to be far more engaging!
3. Users Spend More Time on Apps
4. Brand Presence
5. Apps Can Work Faster Than Websites

Roam app allows any business on the high street to claim their free listing, this effectively acts as their own app, where they can add any images, opening times, news, offers, events, deals, menus, products and more – they can even said customers push notifications!

Roam also has an ecosystem of users, actively looking for places to go, things to do, with a focus of supporting local – designed to drive footfall to the businesses.

Part 2 of this article coming soon!