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Are you using Influencer marketing to your advantage?

Published by roamlocal on August 15, 2022
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  • Business tools
  • Information to help your business
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Did you know, influencer marketing is an integral part of some companies’ marketing strategies. Although, for others it is an entirely new initiative for others. 

In 2022, influencer marketing is set to become a common marketing tactic. Above all, your business’ aims will drive your approach to influencer marketing. Still, companies are recognising the power of influencers who aren’t necessarily hitting the hundreds of thousands or millions of followers’ mark. There is a growing trend towards micro-influencers that allow businesses to tap into their niche more closely. 

What are Micro-Influencers? 

Micro-influencers have smaller follower numbers but a great track record for their level of engagement with the followers they do have. Finding the right micro-influencers for your brand can give you direct access to targeted leads perfect for your business.

With Roam, you can use influencers to easily start engaging with your customers by sending them push notifications directly to their phones through influencer takeovers. These influencer-led notifications can share any news, offers, events, loyalty deals and discounts or other offerings. Our award-winning app is free to claim, so why not start your journey with us? 

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