Marketing your small business doesn’t have to be rocket science

Marketing your small business doesn’t have to be rocket science.

Content is vital to marketing your business because it engages your audience, ranks higher on search engines, and fuels your inbound marketing efforts.

Other content marketing benefits for your small business include:

• Grow brand awareness and maintain a successful brand identity that your audience connects with
• Gain a competitive advantage over competitors not using content marketing
• Create a long-term, trustworthy relationship with customers and prospects
• Position ones self as an influencer or thought leader in the minds of customers and competitors
• Consistently generate more website traffic and better exposure to products/services without a huge investment
• Convert more website visitors into leads, subscribers, and sales. 
• Achieve higher visibility on social media platforms and a better return on both, monetary and time investment

Your content depends on your target audience and goals. Use content types that are relevant to your audience and add the most value.

We encourage you to try these content types:

• Listicles. Presenting information in a list format makes your content easier to read, understand, and share.
• Articles and blog posts. Well-written content aimed to help, entertain, or give valuable information, helps build your relationship with your readers.

For example, if you’re a clothing retailer, publish a blog post about current fashion trends or tips on how to mix and match their clothes.

• Infographics. Infographics make complex info and stats easier for your audiences to consume, which engages them. Plus, it’s a great way to repurpose content.

To summarise, can content marketing work for small businesses? 

The short answer is, yes.

The long answer is, absolutely.

Small businesses with a content marketing strategy can get 126% more lead growth than small businesses without. And the best part? You don’t need a ton of money to get involved.

If you are a brick-and-mortar business, Roam provides the ultimate content marketing platform, where you can send your customers direct messages with content, your customers can then take that content and share directly with their friends, becoming your biggest advocates.

You can sign up to Roam for free, and start engaging with customers, just click the button below to find out more.