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Distributing your content on the wrong channel can prove to be pretty costly for your business.
For example, a lot of elderly people are just getting into the routine of smartphones, so posting content on a Facebook or Twitter account definitely won’t be the most effective way to target them as they’re less likely to see them.
You should use more than one distribution channel to maximise your chances of a successful marketing campaign. Certain channels can dovetail and work tremendously well in tandem, creating special results.
Take today’s social media demographics, for example. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some key takeaways for your 2022 social media marketing strategy:
- Facebook and YouTube are both prime places for ads due in part to their high-earning user bases.
- The top social networks among Millennials and Gen Z are Instagram and YouTube, signalling the strength of bold, eye-popping content that oozes with personality.
- Roam Local for businesses is a direct communication platform for brick-and-mortar businesses to share what they have going on within their community
- Women vastly outnumber men on Pinterest, which is noted to boast the highest average order value for social shoppers.
- LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or Twitter.
Don’t spread yourself too thin. Instead, focus on networks where your core audience is already active.
