5 Summer marketing ideas to promote your business

While summer can feel never-ending (we wish!), you don’t have all year to implement every strategy you’d like. Plus with seemingly endless summer marketing ideas, it can be tough to even know where to start. So, dive in at a high level with these first five tips:

1. Get involved in local summer events

Regardless of whether your business is large or small, getting involved in the community is always ideal. Taking a local-first approach to your summer marketing can help you implement a seasonal strategy efficiently. This is because half the work is done for you with local summertime events already in place by organisations in your business’s town or city.

2. Try a summer email campaign

Since emails fly through inboxes daily for most people, a summer email marketing campaign is perfect for executing summer initiatives in a pinch. Try swapping out your email images or copywriting to summer themes.

Or take it a step further and switch your CTA button to a summery action like “Make a Splash” or “Dive in Today.” You could even schedule multiple summer emails to A/B test which combination of summer email copy makes your “secret sauce” you can recycle for future summer seasons.

3. Write a summer blog post to boost SEO

We get it—easier said than done right? But, once you nail down your summer blog topic and keyword, then the writing process is the same as usual! So, first, think of what your audience might be doing in the summertime. 

Use that to your advantage and frame your blog topic around whatever your audience might care most about in the summer. Then, it’s easy to do some keyword research to find if targeting a phrase with the term “summer” in it might help boost seasonal traffic. Either way, if you post a blog that’s a hot topic to your audience during the season you’re bound to get some website visits from it.

4. Schedule summer-themed social media posts

Since summer doesn’t last forever, all your summer marketing activities have an expiration date. So if you’re not already scheduling your social media posts, you’ll definitely want to now. 

Scheduling your social media posts, even just for the summer, takes time off your plate as it gives you a “set it and forget it” experience. You can put your summer social media marketing on autopilot while you focus on other areas of your summer marketing.

5. Automate your Roam Push notifications

When utilising Roam Local as a marketing platform, you can get customers to follow your venue profile and by doing so, you can engage with them instantly via the Roam Business Management Dashboard and automated push notifications that land on their phones instantly, like a text message would – you can even customise them with bar codes and images. Make sure you schedule one a week for minimum engagement!