
8 Tips To Optimise Your Instagram Marketing in 2022
December 28, 2021
Jockey’s smartphone app gallops to national award success
December 28, 2021If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason.
There are now 4.2 billion active social media users—almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day.
Those nearly 2.5 hours offer an incredible opportunity for businesses to:
- Build brand awareness
- Develop customer relationships
- And even make sales directly within social platforms.
Here are a few of our social media tips you need to market your business in 2022:
- Start with a plan – Set social media goals and objectives,
- Research the competition – A competitive analysis can help you learn what’s working and what’s not for other businesses like yours.
- Get inspired – Take inspiration from the success of businesses in all industries.
- Decide which platforms are right for you – Don’t make assumptions about where your audience spends their time online. Always follow the data!
- Pay attention to trends – Always keep your audience’s current needs in mind. What worked last year might not work today.




