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Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. As the New Year approaches, it’s time to start thinking about your marketing strategy for the upcoming year.
As you plan your budget and allocate resources, consider adding these four marketing trends to get ahead of your competition in 2023.
- Personal Branding
You can’t have a business without a brand. You want people to recognize you and your brand when they see it. To do this, you must be present in the digital and physical world, consistent with your messaging on and offline and active in the places your audience frequents.
- Marketing Gone Meta
Tech entrepreneurs are always talking about “disruption.” The next big disruption in marketing will be through the metaverse. The question is, will your small business be ready?
The metaverse is a virtual world where people can explore and interact. It is like a cross between the “real” world and the internet. In the metaverse, businesses can create their own virtual reality experience for their customers. This is a great way to give them an immersive experience.
Here are three ways your small business can embrace the metaverse:
- Use AR and VR to create an immersive experience for your customers.
- Use 3-D printing to create physical products your customers can use in the metaverse.
- Use blockchain to create a secure and decentralised way to store data and transactions.
- Data-Driven Content
According to Hubspot research, 54% of most audiences prefer videos to written content.
Is your audience included in that percentage? When was the last time you studied the data? As an evidence-based coach, data is a major player in my business decisions.
To maximise your marketing budget, power your decisions with data. It helps you understand who your customers are, what they want and how best to reach them.
- Strategic Partnerships
You are six degrees from a potential business partner or contact who can change the trajectory of your business. The challenge is that you don’t know the other five people between you and them. This is where networking with your peers comes in handy. A long-term but effective strategy for small business marketing in 2023 will likely be alliances between non-competing businesses to help get the word out about each other.
