Bringing purpose to your marketing content!

Businesses always want to keep their content fresh and exciting, which isn’t a negative thing at all. It’s possible, however that you can overdo it and potentially cheapen your content base if you try too hard all the time.

Plus, if you’re creating too much content on a regular basis, chances are there won’t be enough time to consume it and it may easily get missed.

Right before creating your next piece of content or even generating ideas for your next campaign, you should bear the following questions in mind:

• Will it fit into your content marketing goals?
• Is it relevant to your target audience?
• Will it offer something new and plenty of key takeaways to your audience?

Content doesn’t have to be new to be purposeful. If you’ve published a blog post in the past that has proved to be successful, you can simply look back at it and review its relevance.

Updating any stats and freshening up the content with new quirks can maintain good SEO performance and you can continue to promote it through your social media channels for longer too.