Understanding niche influencers vs high-following influencers

Here is an argument for why using niche influencers vs high-following influencers may be better suited for your business. 

You may not be able to get an A-list celebrity to endorse your product or service, but you can get an influencer. Audiences rely on influencers for recommendations, and small business owners need to connect with engaged audiences that want their products or services.

But don’t be fooled. Not all influencers have the same audience connection. When evaluating an influencer for your business, consider their:

1. Reach. How many people will they be able to reach with their message?
2. Engagement. Do their fans interact with their posts?
3. Relevance. Is their audience relevant to your business?
4. Authenticity. Is the influencer authentic? 

What does your product or service mean to them? Are they promoting something similar? 

These are all questions to ask before signing an influencer to an endorsement deal.

For some small business owners, niche influencers with small but highly engaged audiences are the better option for your marketing budget.

Small businesses need to start thinking about marketing to stay ahead of the competition!