Five key points to creating your strategy to Increasing customer retention
February 21, 2021
My business is not showing up on Roam. How do I fix that?
March 23, 2021
Business owners sometimes say that getting customers is one of the hardest parts of running their business.
Landing customers can be difficult, and keeping them around can be even harder. We know that offering good customer service is important, but that’s not enough anymore.
Customer loyalty is defined as, “the act of choosing one company’s products and services consistently over their competitors. When a customer is loyal to one company, they aren’t easily swayed by price or availability. They would rather pay more and ensure the same quality service and product they know and love”.
What does customer loyalty do for you?
There are 5 main reasons increasing customer loyalty is the cure-all for any business or startup.
- It’s 6-7 times cheaper to keep a customer than to get a new one
- 25-95% increase in profits can come from 5% increase in customer loyalty
- 78% of rewarded customers will tell family and friends about your business
- There’s a 60-70% increase in likelihood of purchase by a returning customer
- 31% more money is spent by returning customers
With ROAM built with customer loyalty in mind, we allow our users to share recommendations, plans and discuss things all in-app with its chat function. It’s an incredibly powerful marketing tool to increase customer loyalty and engagement.
