Why Is Digital Marketing Important for Small Businesses?

As a small business, local customer loyalty is your bread and butter. But what about expansion? What about solidifying loyalty outside of your store’s four walls? If you’re stuck in the mindset that because you’re a small operation, you don’t have the budget for impactful advertising, think again. Every business should be utilising digital strategy to meet customers where they are and offer actionable solutions to their searches, problems, and online inquiries.

What If I’m On A Budget?

You don’t have to be a multi-million dollar corporation to invest in digital strategy. In fact, much of the digital landscape levels the playing field when it comes to budget.

While traditional advertising platforms cater to large companies that can afford print takeovers and national airspace, it costs as little as £5 to boost a Facebook post and FREE to send push notifications out to your customers on ROAM. Traffic will come so long as there’s consistent and engaging content targeted to your customer base.

There are 3 main reasons why your business should be using digital marketing in 2021. 

• You have better access to the people

People are seen spending the majority of their time on social media platforms and the internet. There are almost 7.7 billion people that use the Internet globally. Online customers can represent the importance of digital marketing. So you need to advertise your brand or service on social media platforms.

• Your competitors are already doing it

Another point that shows the importance of digital marketing is that your competitors are already doing digital marketing. Digital marketing helps people get more customers to your brand as people get inspired by what is shown on several websites.

• You get a significant return on your investment

Last but not the least significant impact of digital marketing on your business is that you get a significant return on your investment. If you knew the significance of digital media, you must know the significant benefits that digital marketing can give to your business or services. Digital marketing gives better returns on the investments you make. When people invest in digital marketing, they can get better outcomes and more advertisement. For example, 50% of people will not purchase products from a website that is poorly designed.

Have you looked at Roam for your business? Here are a few benefits: