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Mobile is not only where the Internet is going but it is where it is. Desktop websites are useful, but the majority of website searching is made using a mobile.
Web design has had to adjust, as have the expectations of small business owners seeking a website.
As beautiful and valuable as a desktop site is, a mobile-responsive website is necessary to achieving success in 2021.
No longer an emerging trend some can ignore, there are many reasons to have a mobile website.
Let’s explore why, but first what is a mobile-friendly website?
Simply put, a mobile-friendly website is a site that is designed and optimised for hand-held devices, such as smartphones and tablets. A mobile responsive design is the process of creating a website that adapts to the screen size it’s viewed on. Key elements of a mobile friendly website will include readable text, mobile friendly navigation as well as touch friendly buttons and page elements.
Below are 6 reasons why mobile-friendly websites are important to small businesses:
- It encourages customers to browse.
- Customers can contact you quickly.
- Google prioritises mobile-friendly websites.
- User experience is key.
- It is cost effective – On average, 15% of desktop users make purchases at least once a week, whereas 35% of mobile users make purchases at least once a week.
- A mobile friendly website helps build your reputation.
Have you seen our Roam app? Here’s how it can help you…
- By claiming your free Roam app listing, this effectively acts as your own app (it can’t get any more mobile friendly than that!)
- Showcase any products, menus, news, offers, events, deals, discounts or other services you have available
- Send customers push notifications to drive engagement
- Create a loyalty club
- Drive desired actions like buying again or upselling
