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July 14, 2022Why run a Facebook giveaway or contest?
There are many reasons you might consider doing a Facebook giveaway or contest, and you can orient your contest around different marketing goals and objectives.
Some common reasons businesses run Facebook giveaways are to:
- Get new followers on Facebook
- Increase engagement with your existing audience
- Promote your Facebook business page
- Increase awareness of a new product or service
If this is your first time doing a social media giveaway or you’re trying to reach the most people, Facebook is your best option. But that doesn’t mean Instagram giveaways aren’t effective–they’re super effective, and there are opportunities to run your giveaways and contests on both channels.
Once you decide to run a contest on Facebook, there are some simple steps you can follow to make sure it’s a huge success.
Step 1: Decide the goal of your Facebook contest.
Step 2: Determine your Facebook giveaway prize.
Step 3: Identify your Facebook giveaway entry method.
Step 4: Make sure you can contact the giveaway winner.
Step 5: Create the contest or Facebook giveaway post.
Step 6: Promote your Facebook giveaway or contest.
Step 7: Choose the contest winner.
Step 8: Announce the Facebook contest winner.
Running regular Facebook contests is a great idea, and the return on investment can be quite high for little effort. There’s no reason that your business can’t create one today–just follow these simple steps and get to giving away!




