Roam Local, a scaling tech startup opening headquarters in Darlington
December 9, 2021
How To Use Social Media To Increase Sales
December 28, 2021
Instagram is a new marketing frontier for small businesses that has the potential to bring in many new customers in 2022 and beyond. As of July 2019, it was ranked #6 among the world’s most popular social networks, with over 1 billion users worldwide. Users love it for its strong visual focus and upbeat vibe.
The key to successfully utilising Instagram marketing in 2022, as with other social networks, is building an engaged following and positioning yourself as part of the online community which could very quickly become your future customer base.
If you are a small business owner finding yourself wondering how to do Instagram marketing, you’re in the right spot!
We’ve rounded up 8 of our top Instagram tips for small business owners to optimise their business accounts.
Here are 8 tips to successfully market your small business on Instagram in 2022:
- Use a business account
- Fill in your bio
- Update your bio
- Establish your identity and look
- See what your competitors are doing
- Plan your content
- Use hashtags strategically
- Put hashtags in the comments section
